COURSES AVAILABLE

DEUTMEDIA offers a range of communications courses that can be tailored to clients’ needs.

These include:

Communications programmes

  • Setting up and implementing a communications strategy
  • Monitoring and evaluating a communications strategy
  • Stakeholder management
  • Strategic internal communications
  • Managing the municipal message
  • Crisis communication

Media relations programmes

  • Setting up a media strategy
  • Handling the media – interviews, media releases, press briefings, functions
  • Community radio strategy
  • Getting media mileage for Corporate Social Investment

Writing programmes

  • Write, edit, manage corporate publications
  • Write & design e-brochures & newsletters
  • Writing newsworthy profiles
  • Writing opinion pieces for publication
  • Writing product briefs and advertorials

Speeches and Presentations programmes

  • Writing & delivering message based speeches
  • Presenting to win
  • Speaking a meetings
  • Finding your vocal energy – a voice training & body language workshop

Business writing programmes

  • Basic writing for business
  • Taking minutes at meetings
  • Write & pitch strategic reports & proposals!
  • Writing to sell – persuasive proposals

Academic skills programmes

  • Writing research reports and proposals
  • Writing case studies
  • Research methods

A closer look at some of the courses

Media Mileage for CSI

DURATION: 2 to 5 days depending on content

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Corporate Social Investment is Big Business in South Africa and companies spend millions of rand each year nurturing emerging social & environmental issues.  Yet to what extent are these corporate entities attracting much needed media attention to their programmes?

We say not enough. Given that the media are the fastest, often cheapest tool for informing target publics, CSI programme directors would do well to engage these carriers of news.  Indeed most of what we know comes through the mass media and this in turn elicits buy into projects and programmes.

We say target publics including donors, government, big business, not least the community itself, would invest more in CSI programmes and projects if they knew more about them.  The obvious corollary is that that target publics more willingly watch TV, listen to radio and read newspapers than they do annual reports.

Municipal Messaging

DURATION: 2 – 5 days depending on content

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This training is a MUST for all local government officials from both political and corporate sectors, at all levels – MMCs, councillors, communicators. Local government officials strive to bring about service delivery that will build viable communities but lack communication tools.

Evidence is the upsurge of angry citizens picketing outside municipalities and burning tyres. Enormous backlogs exist and constituencies, encouraged by the media, focus on non-delivery and feel cheated and deprived.

Local government communicators need to be able to promote their achievements and elicit much needed buy-in and participation.  A good deal has been achieved but if they sit quietly in their corners and say nothing, target publics will believe nothing has been done. This practical workshop will equip them with vital communication techniques geared at reaching both the mass media and constituencies.

Presenting to win

DURATION: 2 days

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Besides putting their point across at meetings, executives are expected to present products, handle questions and correct perceptions.  Despite their expertise, often top executives experience difficulty presenting projects and ideas.

Despite proficiency in their own fields, they lack those presentation skills needed to pitch a point of view and persuade an audience to buy-in to their message by demonstrating what’s in it for them.

Communications Strategy

DURATION: From two days to two weeks depending on content

casestudy

Don’t embark on a communications initiative before doing a thorough situational and stakeholder analysis. Don’t count on your perceptions either. I was taken aback when I learnt that a well-known government training unit got delegates to live with a community for a long weekend before writing a communications strategy. Now while an ethnographic experience is all well and good for getting the feel of a group of stakeholders, it is just a first superficial step. From there you need to take your observations away and do a case study. The case study itself needs some thought if it’s going to serve any purpose.

The rule here is: don’t write a case study before identifying a case problem you want the study to address. That’s why it’s called a case study. Here too I’ve seen research units in some agencies miss the point. The purpose of the agency is to support initiatives and fund projects. This they do with not a lot of success, which is unsurprising given the hit-and-miss approach with little thought given to evaluation.

Media Engagement

COURSE DURATION: One to five days depending on content

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Framed in the context of how the media functions in a changing socio-economic environment, the training will give delegates techniques for meeting journalists’ needs while putting forward the position of the organisation.

Ultimately the organisation’s image and reputation is dependant on stakeholder perception which is conditioned by media reports. Unless spokespersons consider this significant factor, initiatives and their accompanying messages will be rejected. Furthermore if perceptions are negative the media is likely to magnify them in a manner highly damaging to reputation. The training will help delegates identify critical issues the organisation needs to communicate to target media as well as potentially difficult topics likely to be raised by reporters. It will help them communicate messages clearly and concisely, adding details as needed – not only in crisis situations, but to tell the good news.

Message-based Speeches

DURATION:  2 days

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Orators throughout the ages have utilised speeches to communicate with subjects.  Speeches are a powerful tool for getting messages across to stakeholders and if they are effective the media pick up on them and their content reaches communities.

Giving a speech is a once off opportunity to change perceptions yet so many are merely a monotonous roll out of the speaker’s achievements.  Audiences switch off and sleep and the opportunity is wasted. Just like any communications tool speech need to consider audience needs and perceptions. Listeners want to know what’s in it for them and why should they care.

You see listening is difficult and the best listener only hears 70% of a good speech and remembers 10%.  This course will help you understand how listeners think. It will show you how to argue logically, analytically, effectively, basing your speech on powerful messages illustrated by clear content containing easily assimilated evidence.

Writing Newsworthy Profiles

DURATION: 2 days

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To grab readers, a profile needs to show what makes the individual tick as well as the larger newsworthy issue in question. Yet most profiles read like resumes, a dull lead identifying the subject, after which quote after quote roles out devoid of relevance. Proposing techniques from creative non-fiction, this 2-day workshop will show you how to write a profile that comes alive. A good profile is like a personality portrait composed of carefully crafted evidence, so that at the end you know why this particular person ended up in this particular place, doing this particular thing.

Writing Opinion Pieces

DURATION: 2 Days

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Learn to write an opinion piece that grabs readers and makes them want to read on, even if it’s not their topic. This 2-day workshop will show you how to lead your reader from point to point using anecdotes and evidence to reinforce your logical argument. Come along and acquire techniques that will move you away from that pedantic expression, into a lively style that respects tone.

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