Time needed – one full day or two consecutive half days


When problems arise you want to pick up on stakeholder perception and get a message across that will stop speculation. In times governed by social media, posting YouTube interviews is a speedy way to reach audiences. But you’ve got to be fast and articulate or you’ll lose their attention. This one day DEUTMEDIA training programme is designed to help spokespersons give short snappy media interviews, getting the message across in a format that can posted on YouTube.

Training components

  • Doing a situational analysis and understanding stakeholder perception
  • Defining your objective
  • Identifying and compensating for weak aspects
  • Formulating stakeholder specific messages
  • Handling questions from hell
  • Coming across well on camera